Earlier this month, HP Inc. unleashed a bevy of glitzy consumer and commercial tablets, 2-in-1s, convertible PCs and laptops. The goal, the company said, is to not just blur but obliterate the line between consumer and commercial PCs as more millennials hit the workforce and demand style, mobility and performance.

So what's to be made of the disconnect between PC resellers and PC OEMs?

"The commercial market is always the last to take off," Lenovo's Kinlaw said. "As much as the PC has changed, the market dynamic hasn't changed. Right now we are seeing average unit revenue growing as we go toe to toe with Microsoft's more competitively priced 2-in-1s and tablets," he said.