'What Are You Waiting For?' 9 Cloud Strategy Questions For Jim Lippie
Submitted by Ramin Edmond on

What do you look for when searching for target clients?
Solutions like this are not for every business, but I'm confident they are good for about 70-to-80 percent of businesses out there. When looking for opportunities, there are some opportunities that are better than others. Companies that have an older infrastructure that are looking to up-grade are one. There is a huge opportunity right now with server 2003 coming end of life in July. Every single small business that's on a server 2003, they are going to have to do something. Service providers should be out there talking to them about a solution like this. So they are a great tandem.
Another really good target is companies that have multiple offices or mobile workers. The mobili-ty of solutions like this are really great. This is fantastic for companies that are in growth mode. That is a great opportunity for companies that want to implement BYOD because now you are giving your business that ability without any security risks.
What are some trends in the space that you see coming down the road?
People said that last year was going to be the year of desktop as a service, and I believe that will be this year. There was a lot of education around it last year of people understanding what it is. I think the marketplace is clearing up any misconceptions. This year customers are going to start moving to it. Last year service providers started to get hip to it, but I think this year those service providers are going to start seeing their clients moving toward it.
Any final thoughts or message you'd like to end on?
If you don't have a cloud strategy right now, what are you waiting for? Put one together ASAP and start selling it.
The market is going to go through serious consolidation and part of that will be companies just dropping off because they're too late to the party and they don't have enough business to keep themselves going. Any company that is still thinking that they're going to thrive two or three years from now by doing on premise infrastructure upgrades for their clients, they're not going to make it.