Be Likable

"The turning point of great social media, marketing and great enchantment – the ability to influence and persuade people – is that you have to be likable," said Kawasaki.
Kawasaki told a story of how Richard Branson got down on his knees and shined Kawasaki's shoes in order to have him switch airlines to Virgin Atlantic. "I (had) never seen Steve Jobs get on his needs polishing anyone's shoes," he said. "So I started flying Virgin airlines. This is likability."