3. Make Things Simple

Another important aspect of PartnerConnect was ensuring simplicity across the board, Cate emphasized.

For instance, the combination of Zebra and the Motorola group meant that the two were facing more than 350 product categories and pricing structures that partners and distributors had to navigate through.
In response, Zebra consolidated that number to 20 logical product and discount structures for partners.

“This was a comprehensive integration of two companies,” Cate said. “It just made sales a lot simpler for partners.”