5 Trends Impacting Midmarket Companies

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Analytics To Improve Business And IT Operations

A shift within the business intelligence (BI) and analytics markets to focus on business-led, self-service analytics has reached a tipping point that can benefit the midmarket, Gartner said in a research note.

"The architecture of the modern BI platform is much more suited to the scale and capabilities" of small and midmarket businesses, the note added.

That enables both IT and business-unit teams with scarce resources to be "significantly more productive," Cisek wrote in his presentation.