Staffing Up Sales: Behind Intermedia's Plan To Double Revenue

The Impact Of The Cloud On Sales

MARTORANO: As the industry continues to evolve, as the cloud becomes more mainstream … I think that inevitably will speed things up. What we've seen over time is the sales cycle slowing down a little bit as education [became] necessary [while] the cloud was being adopted. We're starting to see things pick up as more and more partners [and] customers are becoming more comfortable with cloud transformation, and my anticipation is our investments are just going to continue to enable that.