Impact Business Outcomes Training

The networking giant's Impact Business Outcomes Training strives to help partners sell to those who make the technology buying decisions. Impact teaches sales and engineering teams how to develop new line-of-business relationships, learn the benefits of leveraging Cisco's Partner Ecosystem, and understand customers' financials to drive business outcome engagements.

"It basically is around helping partners deliver business outcome sales training. ... The partners that sign up are getting a massive break on some superb training. It's around selling verticals, around developing business outcomes, how to leverage independent software vendors," said Snyder.

He said Cisco already has 24 channel partners under contract for Impact, with the goal of training 100 partners and over 1,000 partner sales executives in 2017. "That's one of the big things we're doing this year to help partners in [their] evolution," said Snyder.