Why does that seem to be elusive today?

I don’t know if it's elusive. What I think is happening is the industry is just continuing to evolve and transform. I think there are more and more threats out there and solution providers, MSPs [have] got so much to choose from and I don’t know if, right now, the community truly understands the significance in the opportunity around security. I don’t know if they have fully embraced the significance of the change that’s happening out there and the progress that’s being made, and I don’t know if the community at this point has really embraced the evolving threats … out there. … It's incumbent upon us who do have more knowledge of some of these things to be able to educate, teach and also just communicate how this is evolving.