Amazon Alexa-Powered Products

One guarantee from what we observed at CES 2017: You're going to be hearing a lot more from Alexa this year.

Amazon doesn't just want the voice-controlled assistant to power the Echo line of speakers but instead is enabling Alexa to be included in all sorts of connected devices that have been announced so far at CES. Among them are the LG Smart InstaView Refrigerator, the LG Hub Robot, the C by GE Lamp and Dish's Hopper DVR.

Meanwhile, CES announcements revealed that Alexa is being integrated into smart speakers, robots and personal assistants that aren't made by Amazon – including UBtech's dancing robot (pictured) and the Omaker WoW speaker.