ODM Direct Business Takes Over Big

IDC reported that total enterprise storage systems sales via ODM direct rose 78.2 percent to $1.2 billion. This category, which includes ODM storage vendors selling directly to hyper-scale data centers, accounted for 13.2 percent of global spending during the quarter, IDC said.

ODM direct sales to hyper-scale data centers was not a significant part of the external enterprise storage systems market given that hyper-scale data centers are more likely to purchase storage that is deployed inside the massive number of servers they purchase.