Come Up With A Good Subject Line

The whole point is to get your customers to buy stuff. Put them in that frame of mind with direct, action-oriented subject lines. MaintenanceNet suggests: Renewal Notice [Customer Name] has [$XX] In Expiring Contracts; Last Chance To Renew [$XX] In Service Contracts; You Have [$XX] In Service Contracts Expiring In 30 Days; [Reseller Name] What Are Your Renewal Opportunities Worth This Month?; [Reseller Name] Customers Have Unattached Products – Last Chance For $XX.