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Number of new multi-brand dealers Xerox plans to add to its base of roughly 185 to 190 dealers in the U.S. Xerox is only adding these dealers in places where it needs more share, said Darren Cassidy, president of Xerox's U.S. channel unit. "Our coverage for our brand isn't enough," he told CRN. "We are spending a lot more money driving demand into the channel." The growth of the Xerox-exclusive agent base will be more modest, Cassidy said, with the company poised to add between 10 and 20 to its existing stable of 300 agents in the United States. He said there is more significant growth within the headcount of Xerox's existing agents as they prepare to take on post-sales support responsibilities for the first time.