Josh Salkin, managing partner of Atlanta-based Xerox dealer Edge Business Systems, as Xerox rolled out marketing tools to help its partners generate awareness of the company's recent product launch and ancillary apps and services provided by the channel.

"There's been a tremendous excitement form clients and prospects to come in and see the products. [Xerox's] marketing collateral has been extremely helpful to Edge. It's been a tremendous kickstart for our company."