Q&A: 10 Ways VARs Can Capitalize On Growing UCaaS Market
Submitted by Mark Haranas on

How can VARs/solution providers make money off UCaaS? (Part 2)
VARs/solution providers can profit from UCaas by jumping into the Cloud with both feet, become an expert, and consult with their clients on both the 'what' and the 'how.' End-clients remain confused by the Cloud because of the early stage nature of the market and the storm of solutions hitting them from all sides. The VARs/solution providers who will make the most money are those who can deliver a high functioning solution with a quantifiable ROI for the client. Additionally, because of the stickiness of the Cloud, the ultimate winners will be those that look at this market opportunity with a long view and form a long-term client relationship.
Where do you see the biggest gains that can be made for single-tenancy UCaaS?
Specific industry segments, current and future functionality needs, and security requirements are just a few of the primary factors that go into choosing the right type of UCaaS architecture. Single-tenancy is often the first step towards the Cloud. It gets the application/software off site and eliminates any risks that are present when hosting on premises. This can be a solution if the application the client is trying to move to the cloud is too complicated to leverage in the multi-tenant environment.
The biggest gains that can be made to single-tenancy has to do with enabling the client with a level of flexibility, customization and control that is not easily realized within a multi-tenancy architecture, and developing an environment that allows the client to specifically design, build and run an architecture aligned to their specific needs rather than being compromised by off-the-shelf tools and applications.
Next: The Next Step