New TNS Exec Talks Telecom Trends, Channel Opportunities

Joe Luekenhoff
Joe Luekenhoff

What are the biggest trends and market opportunities in the conversion to 4G LTE and how can solution providers capitalize on it?

It is clear that the 4G LTE market is nascent for most mobile operators around the world.  Those few operators who have existing LTE networks are just now interconnecting with other operators, often just as a proof of concept.  These operators are also growing their own base of subscribers. Most of this growth is simple replacement of existing technology. 

The capabilities and capacity that LTE provides will open up new ways of doing business around the world. There is unlimited opportunity in connecting all of these networks while at the same time taking advantage of the new use cases and capabilities that LTE will provide. Obviously there is tremendous opportunity and the channel/solution providers should play a significant part in taking advantage of those opportunities.

How do you plan on driving TNS telecommunications division?

I believe there is great opportunity coupling our existing customer relationships and capabilities to the growth areas of the business. Examples include working with customers on efforts such as the migration in mobility to LTE, the transition of the wireline customers to an IP infrastructure, and the monetization of data available in their networks. We need to work closely with all of our customers with the future in mind but also make sure we pay close attention to their existing business. All of this must be done flawlessly as we know reliability is a key factor in our industry.

How can the channel/solution providers scale their businesses and generate new sources of revenue in the telecommunication field?

These providers create alternative ways to talk with potential TNS customers. Often channel/solution providers have existing relationships with customers and provide a closer bond then otherwise available. In this industry it is crucial that we are close to the customer and understand their needs in depth. Solutions providers can leverage that customer relationship with TNS capabilities. These capabilities often give the channel additional revenue opportunities helping them to grow their business with both existing and new customers.

Why take a new job at TNS after retiring from AT&T two years ago?

TNS has a set of unique assets in the market serving both the telecommunications and the banking industry. I was drawn to the challenge of utilizing those assets in creative ways which will improve the end customers' experience. I also still have two kids at home in high school. I think it is important to continue to set an example by continuing to be productive.

What is your vision for TNS?

TNS will provide innovative solutions and platforms that enable our customers to create more value in their industry, whether that industry be telecommunications, banking or other industries needing large scale information and big data management. We are already a trusted source of information for our customers and will leverage that as the customers expand into adjacent markets with additional capabilities.