10 Big Channel-Reshaping Deals In November
Submitted by Michael Novinson on
2. Cognizant
Target company: Mirabeau BV
Headcount: 260 employees
Annual revenue: Not disclosed
Purchase price: Not disclosed
Date of announcement: Nov. 29
Cognizant entered into a definitive agreement to acquire Mirabeau BV, a digital marketing agency that does business across Europe and specializes in travel, financial services, retail and business-to-business.
Teaneck, N.J.-based Cognizant, No. 7 on the CRN SP 500, said Amsterdam, Netherlands-based Mirabeau would become a part of the company's digital business practice. Cognizant said bringing Mirabeau on board will strengthen its ability to design, prototype and scale important product and service experiences.
The acquisition came just one day after activist shareholder Elliott Management called for Cognizant to shake up its board of directors and buy back $2.5 billion in shares. One of Elliott's main criticisms was that Cognizant has been slow in using its cash to strengthen its digital footprint.