Be Prepared For Media Conversations

Nelson said company executives should be prepared to address the media. He said he, as the victim, was lucky to not have had any negative press, but he did have to face "harsh" questions and probing media professionals who were looking to get a sensational story. He said it's key to not lose your cool and to answer each question with the message you're trying to convey. To determine that, he said it's key to know your audience, whether it's the families affected, the employees, the community or the customers.