'It's All About The Data'

In addition to systems integrators, more enterprises are seeing vendors leading with an integrated cloud and analytics offering as "critical partners" in an organization's IoT investment, IDC found.

Meanwhile, network and traditional hardware vendors are "slipping down the charts," as customers realize that opportunities in IoT revolve around the data, the survey found.

"[We're seeing] the rise of analytics vendors and system integrators as perceived leaders," MacGillivray said. "Meanwhile, IT hardware and network vendors are falling in terms of how they're perceived as leaders … customers are realizing that IoT is all about the data."