Throw the “with the right service model, this should be easy” mindset out the window

Melby says MSP work isn’t easy. If you think it shouldn’t be a difficult or challenging industry, you’re wrong. He said it’s a matter of finding the right niche and communicating with clients to find the right tools that will function within a working model. “People go to conferences wanting to learn magical formulas,” he said. "The world is messier than that, and there’s a lot of profitability in the mess. You have to be willing to step into it.”