Real-Time Data Sourcing And Delivery

The first of three emerging "aggregation and delivery technologies" cited by Forrester, real-time data sourcing and delivery systems "bring insights to the point of decision," according to the research firm.

These new technologies will make it possible to collect and integrate data from many disparate sources in real time, vastly improving business decision-making processes. Marketing and operational business units, for example, "will have deeper contextual insight from fresh data for engagement," Forrester said.