5 Reasons You’re Not Attracting A Talented Sales Force

You Don’t Screen Effectively

Why do bad candidates interview so well? Schmidtmann says it’s because they’ve had a lot of practice. On top of checking references and conducting reliable background checks, make sure to switch up the questions you ask in an interview. Interviewers often ask the same questions over and over, and some are so popular, the “best answers” can be easily Googled. Axe “where do you see yourself in five years?” Forget “what is your biggest weakness?” Schmidtmann advises “scenario” questions work to best gauge a salesmen’s attitude. The best thing you can ask for, he says, is for an interviewee to walk you through a “typical sale,” from beginning to end.