Help resellers improve their sites

Since you know your audience better than anyone, you should identify keywords (both long-tail and short) for your services and products. The keywords should be used in a consistent way across the resellers website to help optimize pages for users. Feel free to build a landing page template for them to use, or just send the keyword list. Either way, you need to provide core messaging because you know your brand and how customer will interact with it best. This will also help you in the long run when it comes to assisting with lead generation, because your key target market will convert better on your resellers site if the messaging is consistent with yours.

Additionally, your partners should have easy access to SKUs, product slicks, images and any other content that will help potential customers understand why they need to purchase your product.