Send partners warm leads

Many times businesses’ don’t realize how challenging it is for resellers to create new sales leads; and, according to analyst firm, SiriusDecisions, “partner’s number one request is more leads.” So why not make their job easier by providing them with warm leads? Once you have an interested customer, pass them along to your partner (in the same region) so they can finalize the sale and assist in the implementation process.

Another way to send warm leads to your VARs is through marketing campaigns. Build advertising campaigns that include your reseller’s name and your keywords in search queries, which can be done by implementing SEO tactics and page optimization. You should also buy banner and display ads from relevant industry news sources so potential customers have a greater chance of seeing you. Ads are becoming the best way to obtain warm leads since you’re able to build on the marketing segmentation and effectively reach your target audience.