4. Offer Quick And Easy Access To Information

The Fulcrum Group’s Johnson stressed that partner portals should make it relatively easy to navigate through information.

For instance, he said, partners should have easy access to online training and access to such marketing tools as email templates, syndicated web and social media content, and re-brandable brochures.

Portals should also feature simple and easy-to-use deal registration, where partners can register their leads, he added.