Dell Services

Strengths: "Consumerized" strategy addresses mobile workforce with self-service options and multi-device access; end-to-end service and cost-efficiency; "fast follower" that emphasizes customer experience; flexible, willing to commit to customer business outcomes.

Cautions: Focused on traditional managed workplace services; still in the early stages of developing capabilities in unified communications, persona-based support and self-service capabilities; must accelerate its vision for digital workplace services.