Social Media, Outside Hires Key To Sales Success In New IT
Submitted by Michael Novinson on
Catalysts For Business Transformation
Four in ten respondents to CompTIA's survey said the cloud is pushing them in new directions.
More than half of solution providers - but just a quarter of MSPs - deemed cloud a major factor behind their business change efforts, with CompTIA positing that MSPs can adopt a cloud practice without having to significantly change their business model.
Second to the cloud is new customer demands, with 36 percent of respondents citing that as a catalyst for business transformation.
CompTIA said this has been driven primarily by enterprise-level end customers, where the people purchasing technology has moved beyond IT departments to areas such as marketing or human resources.