Social Media Usage And Marketing Plans

More than a third of channel companies said they plan to significantly increase their usage of social media over the next year to reach customers, CompTIA found.  

Some 47 percent of firms with more than a decade's experience plan to accelerate their usage of social media in the next year, CompTIA said, as compared with just 24 percent of companies in business 0-4 years.

A closer examination, though, reveals most of the older firms are simply trying to catch up with how newer firms use social media, according to CompTIA. 

Additionally, 45 percent of large channel firms and a third of SMB channel firms plan to white label as part of their cloud strategy.