Social Media, Outside Hires Key To Sales Success In New IT

Challenges For Business Transformation

Roughly a third of solution providers said needing to learn new financial metrics and accounting schemes, and the lack of a business transformation roadmap as primary challenges to transformation.

CompTIA posits that this stems from the move to a recurring revenue model from a traditional high-volume reselling model.

Consumer education poses a challenge on two fronts, CompTIA found.

Channel firms need to educate both existing customers who might be quite satisfied with the current business model and not supportive of a change, as well as potential new customers who lack expertise on matters such as cloud versus on-premise solutions.