Five Ways Companies Can Enrich Their Channel Programs
Submitted by Lindsey O'Donnell on
Increased Margins
Sutter stressed that many resellers wanted to see increased margins in the partner program. In response, Wasp ramped up its margin levels for gold and platinum-ranked partners. Overall, the company has three levels of partners: the first tier are platinum partners, while the second and third are gold and premier.
Platinum partners received an additional 15 percent margin, while Gold partners received an additional 10 percent. Before, gold partners received a 10 percent additional discount on solution products exclusively, while platinum partners received 10 percent on all products.