Five Ways Companies Can Enrich Their Channel Programs

Free Product Training For Partners

As part of Wasp's partner program, the company will offer free training on its product portfolio to resellers at different levels in the channel.

"We want our partners to know the product, and they want to know what they're selling and how they can sell better," said Sutter. "It helps them grow their own businesses… the more training we offer our partners, the happier both the channel and our customers will be."

At the premier level, Wasp offers free training over the web to give partners an overview of products and other components. At the gold level, the company gives free live and web-based certification training to partners. Finally, at the platinum level, the company offers channel partners intensive rundown of products, including a two-day "boot camp" training event.