3 Ways Bluewolf Has Used Marketing To Differentiate Its Business
Submitted by Michael Novinson on
1. Punch Above Your Weight
Bluewolf wasn’t afraid to take control of messaging around cloud and Software-as-a-Service (SaaS), despite being a relatively small player in the industry eight years ago. The result of this ambition and fearlessness was a full-length book with a foreward from none other than Salesforce CEO Marc Benioff.
“We wrote the book on agile consulting,” Sklar said. “Every time we went to a client, a piece of Bluewolf was left behind.”
The book provided salespeople with content to give to clients that could draw them to Bluewolf, Sklar said, and also attracted the attention of IT analysts and the press.
“Everything we did, we did at a much bigger level than where we were,” Sklar said.