3. Drive Your Point of View (Continued)

Nothing has put Bluewolf on the map, though, more than its “State of Salesforce” report launched at Dreamforce a couple of years ago.

The first year, Sklar said Bluewolf CEO Eric Berridge was holed up in a room for two or three days speaking with the media, and statistics from the survey of Bluewolf’s customer base were quoted all over the press.

“We are the de-facto third party that talks about this ecosystem,” Sklar said.

Thanks to the information gathered from this report, Bluewolf is now able to benchmark prospective clients against everyone using Salesforce, meaning the solution provider can show potential customers during their first meeting how their performance compares with those of peers.

Bluewolf is looking to build this capability out for Salesforce as well, Sklar said.