No Hidden Costs

Buying services from a large cloud provider isn't always transparent to a business from a price perspective because costs can change with usage, the executives said. Oftentimes, businesses don't fully understand the cost structure of a cloud provider or, the complexity of the hyper-scale cloud provider's environment could burden their IT staff, according to Green Cloud's Coker (pictured).

This is where cloud service providers have an advantage, he added.

"[Green Cloud] chose VMware’s Hypervisor, which is a well-known hypervisor, and so the fact that they can move back into something that’s more comfortable, that’s more knowledgeable to the IT staff, gives them a place of refuge to leave one of the hyper-scale guys."