Redundancy

If nothing else, the wide-scale Amazon Web Services outage earlier this month shinned a light on redundancy -- or lack thereof, the executives said. Hyper-scale cloud providers don’t help businesses design for failure, but cloud service providers, in conjunction with their channel partners, can intelligently craft a cloud solution that includes uptime expectations and failover, the executives said.

"Often, companies sit back and [say], 'What happened? We’re out.' It’s a large risk factor for a company to give one company all their business," said RapidScale's Jeter (pictured). "[Cloud service providers can] design the solution intelligently. Let’s look at failure components. Let’s look at applications of potential players and applications of the last three to five years from any trending outages to any bugs or issues with regards to upgrades that they might have seen."