How 10 Channel Execs Have Helped Partners Succeed

2017 Channel Chiefs

Dell EMC

Gregg Ambulos

SVP, North American Channel Sales

I was gratified to work with a partner who noted that their existing portfolio of products was leveling off. We looked at their business models, go-to-market strategies and customer profile. Together, we revamped the GTM approach and enabled their teams with the right portfolio of products and solutions for their customers.

We trained them on our product set, solutions, certifications and on the best services to offer. Since then, the partner has seen a 15 percent CAGR and received repeated EMC Services Quality and Partner of the Year awards. They now rank as one of the top five revenue producing partners.