How A Microsoft Partner Has Profited From IoT

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Beyond consulting services, how else does BlueMetal profit from the Internet of Things?

We've been focusing on that custom application piece, and we're moving to provide entire solutions – not just the custom software, but also taking some of the IP we created that sits on top of the Microsoft platform. We customize it a little bit for specific clients, but [that] allows us to provide our IoT solutions to a lot more customers at less expense and greater profitability.

We really have an end-to-end full solution where we can bring servers for an on-premise installation, cloud offering and subscriptions, sensor data, as well as any networking upgrades that customers might need through connecting to the cloud. All of that is a growth area for us.