Millennials Respect Professional Boundaries When Sharing Online

Millennials are far less likely than older generations to use their personal social media accounts for business purposes. Twenty-seven percent of Millennials have never done so, compared with just 7 percent of Baby Boomers.

Even those Millennials who do use their personal social network professionally are less likely than Gen Xers to use those accounts to communicate, access information and market their organization's offerings. 

The IBM study found that Millennials enter the workforce with a strong personal social media strategy. They have a good sense of what they want to communicate, where they want to share it and how it best suits their audience.